Google Partner · Meta Certified · Month-to-Month

The Branded Lead Machine
for Home Improvement.

We run exclusive, branded campaigns across Meta, Google, TikTok and more — optimized all the way to the booked appointment, not just the form fill.

How It Works
G
Google Partner
Certified agency
M
Meta Certified
Media buying pro
Bi-weekly billing · No long-term contracts
Home Pro Leads Dashboard Live ●
This Month
0
Verified leads
Cost / Lead
$38
Avg. this quarter
Close Rate
42%
↑ Up from 17%
New Leads ● LIVE
MR
Mike R. — Roof Replacement
Columbus, OH · $18K est. · Owner-occupied
Verified ✓
SL
Sarah L. — Bath Remodel
Cincinnati, OH · Ready to book · $11K est.
Verified ✓
JT
James T. — Window Replace
Indianapolis, IN · 30-day timeline
Verified ✓
Running on
f
G
T
Pella Windows
1-800-Hansons
Refloor
Mad City Windows
Freedom Forever
Zintex Remodeling
Pacific Bath
Durante Home Exteriors
Go Flooring
Closet America
Reece Builders
Premier Home Pros
Pella Windows
1-800-Hansons
Refloor
Mad City Windows
Freedom Forever
Zintex Remodeling
Pacific Bath
Durante Home Exteriors
Go Flooring
Closet America
Reece Builders
Premier Home Pros
Trusted by home improvement companies across the country
Verticals we serve

Every major home improvement trade. One system.

We've built and optimized campaigns across every major home improvement vertical. Your trade isn't new to us — we already know what converts in your market.

🏚️
Roofing
Storm damage, full replacements, repairs. High-urgency campaigns that convert.
🛁
Bathroom Remodeling
Walk-in showers, full remodels, accessibility upgrades. High-ticket, high-intent.
🍳
Kitchen Remodeling
Full kitchens, cabinet replacements, countertops. Budget-qualified leads.
🪟
Windows & Siding
Energy efficiency, curb appeal, storm protection — we know the buying triggers.
❄️
HVAC
Replacements, new installs, and seasonal tune-up campaigns scaled to capacity.
🚿
Walk-in Tubs & Showers
Senior safety and accessibility — a high-converting niche we know well.
☀️
Solar
Homeowner intent data, utility bill context, and incentive-based creative.
🏠
Flooring
Hardwood, LVP, carpet, and tile — trade-specific creative for every install type.
🔒
Home Security
New installs, upgrades, and monitoring contracts. Intent-driven targeting.
🌿
Landscaping & Hardscaping
Decks, patios, retaining walls, outdoor living. Seasonal campaign expertise.
🚪
Doors & Entry
Entry doors, storm doors, and patio door replacements — fast close rates.
Your Vertical
If homeowners buy it, we can build a campaign for it. Let's talk.
4.1
Avg. verified leads/day per account
83%
Of clients run a 2nd campaign within 60 days
100%
Exclusive — never resold to a competitor
"First time in three years I've actually looked forward to Monday mornings. The leads are real and the phone gets answered." Mark T. — Roofing contractor, Phoenix AZ
The honest truth

You've probably been burned by lead gen before.

Most home improvement contractors have tried at least two lead generation companies before finding us. Here's what usually happened — and why this time is different.

Shared leads sold to 4 other contractors You got the same name as your three nearest competitors. Whoever called first won — and it wasn't always you.
📵
"Verified" leads that went straight to voicemail The lead was "real" — they filled out a form six weeks ago and have no idea who you are when you call.
💸
Vague ROI promises with no accountability Big claims, no benchmarks. You couldn't tell if it was working until you'd already spent $5,000.

We built Home Pro Leads because we were tired of watching contractors get burned.

Every lead we deliver is reviewed by a real person before it reaches your phone. If it doesn't meet our standards, you don't pay for it. Full stop.

Every lead manually reviewed before delivery
Sent exclusively to one contractor per market
No contracts — cancel any time, no questions
Transparent pricing before you commit to anything
See If You Qualify
How it works

We run the entire system — not just the ads.

Most lead gen companies buy traffic and hand you a form fill. We build and operate the complete pipeline — from first impression to booked appointment — inside your brand.

Pillar 01

Branded Creative

Every ad is built around your company — your name, your logo, your voice. Homeowners see you, not a generic lead aggregator. That brand recognition carries through from the first ad impression all the way to the appointment.

Custom ad creative per trade and market
Your brand — never co-branded with a marketplace
Creative refreshed continuously based on performance data
🎨
Ad Creative Example
Drop in a screenshot of a real client ad here.
Recommended size: 800 × 600px
Replace with img tag
YOUR BRAND · YOUR ADS
🖥️
Landing Page Screenshot
Drop in a full-page screenshot of a client landing page.
Recommended size: 600 × 800px (portrait)
Replace with img tag
EXCLUSIVE TO YOUR CAMPAIGN
Pillar 02

Dedicated Landing Pages

When a homeowner clicks your ad, they land on a page built specifically for your trade, your market, and your brand. Not a shared form on someone else's domain. A high-converting page that belongs entirely to your campaign.

Built and hosted for your campaign exclusively
Optimized for form completion, not just traffic
Continuously A/B tested and improved
Pillar 03
📊
Proprietary Data Layer
We layer first-party homeowner intent data into every targeting decision. Not demographic guesses — behavioral signals from real homeowners actively researching your services right now. Your targeting improves every single month.
Pillar 04
🔁
360° API Integration
Your appointment and close data feeds back into the campaign via API. Every booked appointment signals the system to find more homeowners just like that one. The more you run, the smarter — and cheaper — it gets.
The key difference

We optimize to the appointment — not the form fill.

Most lead gen campaigns declare victory the moment someone submits a form. We think that's the wrong finish line. Form fills don't pay your crew. Booked appointments do. Our entire system — creative, pages, data, and API feedback loop — is calibrated toward one metric: the prospect sitting across the table from your sales rep.

1
Homeowner sees your ad
2
Lands on your dedicated page
3
Submits — lead enters your pipeline
Prospect books an appointment
This is what we optimize toward. Not the step above it.
From onboarding to live campaign
1
Day 1
Strategy Call
We align on your trade, service area, ideal customer profile, and budget. If we're not a fit, we tell you now.
2
Days 2–7
Build Phase
Creative, landing pages, and data integrations are built and reviewed. Your market is locked — exclusively yours.
3
Week 2
Campaign Live
Ads go live. Leads start flowing into your pipeline. API data begins feeding back into the system from day one.
4
Day 30
First Optimization
We review appointment conversion data, tighten creative and targeting, and brief you on what's working and why.
5
Month 2+
Continuous Improvement
The feedback loop compounds. Every booked appointment makes the next campaign smarter. Volume scales with your capacity.
Work samples

What "branded" actually looks like.

Every campaign we run looks like it belongs to our client — because it does. Here are examples of the creative and landing pages we build for home improvement contractors.

Ad Creative Examples
📸
Ad Example 1
Facebook / Instagram ad
Recommended: 600 × 600px
Roofing · Phoenix AZ
📸
Ad Example 2
Facebook / Instagram ad
Recommended: 600 × 600px
Bath Remodel · Columbus OH
📸
Ad Example 3
Google display / YouTube
Recommended: 600 × 600px
Windows & Siding · Atlanta GA
Landing Page Examples
🖥️
Landing Page Example 1
Full-page screenshot, top portion crop
Recommended: 1200 × 675px (16:9)
Roofing Campaign
↑ 34% CVR
🖥️
Landing Page Example 2
Full-page screenshot, top portion crop
Recommended: 1200 × 675px (16:9)
Bath Remodel Campaign
↑ 28% CVR

All creative shown is exclusive to each client's campaign. No shared templates, no recycled assets.

Who we work with

We're selective — and that's why our leads convert.

We only work with contractors who have the capacity to close the leads we send. That selectivity is what protects lead quality for everyone in our network.

This is a great fit if you…
We'd love to work with you
Have a monthly ad budget of $15,000 or more ready to deploy
Answer inbound leads within 5 minutes — or have a dedicated person who does
Want branded, exclusive leads under your company name — not a generic aggregator
Have a sales process built to convert — or are ready to build one with our guidance
Are operating a licensed, established home improvement business ready to scale
Want a partner who stays accountable month-to-month — not a 12-month contract
🚫
This probably isn't the right fit if…
We'd rather be upfront than waste your time
Your monthly ad budget is under $15,000 — the minimum to run an effective branded campaign
You want to buy individual leads a la carte — our model is a managed full-funnel campaign
You don't have someone answering the phone during business hours
You're looking for a set-it-and-forget-it solution with no sales follow-up on your end
You're a solo operator — you won't have capacity to handle the appointment volume we generate
Simple, transparent pricing

One straightforward model. No surprises.

Most lead gen companies charge you for clicks, charge you per lead, then disappear. We charge a flat 10% management fee on your ad buy — that's it. Your budget goes to work, not to us.

Everything included in your 10%
🎨
Branded Creative
Custom ad creative built around your brand — not generic templates shared across accounts. Your company, your message, your market.
🏠
Dedicated Landing Pages
High-converting landing pages built specifically for your trade and geography. Not a shared page — yours alone, optimized for your ideal customer.
📊
First-Party Data & API Integration
Your data feeds back into every layer of the campaign. API-connected signals from real homeowner behavior inform targeting, creative, and bid strategy in real time.
📅
Optimized to Appointment
Most lead gen stops at the form submit. We don't. Our campaigns are optimized to get that prospect to a booked appointment — the step that actually drives revenue.

$15,000 minimum monthly ad buy · 10% management fee · month-to-month. No setup fees, no hidden costs. Your ad spend goes directly to media — we take 10% to run the whole operation.

Real results

Not star ratings. Actual numbers.

These are real outcomes from real contractors. Trade, market, problem, result, timeframe. You can check our math.

Roofing · Columbus, OH
7
jobs booked from 38 leads in 60 days

This roofing company was spending $4,200/month on a shared lead platform and closing 11% of leads. After 60 days with us: 38 verified exclusive leads, $1,820 total spend, 7 jobs booked. Same team. Same market. Better leads.

Bathroom Remodel · Phoenix, AZ
$141K
in booked revenue, Q1

A bath remodeling company averaging $8K/month in new bookings shifted to Home Pro Leads in January. By March, they'd closed 9 projects totaling $141K — driven by pre-qualified leads with confirmed budgets above $10K. Their cost per acquired job dropped 44%.

General Home Improvement · Atlanta, GA
31%
close rate, up from 14%

A general contractor had tried two other lead platforms and was ready to give up on digital leads entirely. After switching to Home Pro Leads, their close rate more than doubled in 45 days — because leads actually picked up the phone. The difference: human-reviewed, intent-verified contacts.

Check availability

See if your market is open.

We protect exclusivity by limiting contractors per trade per market. Our 6-step qualification takes under 3 minutes — and we'll tell you availability and fit the same day.

No sales pressure. No commitment. If we're a fit, you'll leave knowing exactly what to expect. If we're not, we'll tell you that too.

🔒
Your info stays privateWe never sell or share your business details
📅
Bi-weekly billingWe bill every two weeks — no large upfront lump sums
🚫
Month-to-month onlyNo long-term contracts — stay because it's working
🏠

Ready to check your market?

6 quick questions. Under 3 minutes. We'll confirm availability in your area and tell you if there's a fit.

🔒 Private · No commitment · Bi-weekly billing if you proceed